Advertising Copywriter

• updating and amending campaigns according to feedback
• writing reports.
• producing original, clear and credible ideas/messages/scripts, and presenting these to clients and colleagues
• monitoring campaign effectiveness
• liaising with clients and colleagues, and meeting project teams to consider advertising requirements
• interpreting account briefs
• researching clients, their competitors and the target audience
• supervising junior staff

The advertising sector is notoriously fast-paced and copywriters in this industry need to unfazed by being creative to deadline. There is considerable contact with media planners and buyers and the in-house production department in order to develop advertising campaigns, and in many advertising agencies copywriters form part of the creative team, working almost directly alongside art directors responsible for the visual content of adverts.

Promotion is normally into senior copywriting/creative positions, although career progression may necessitate moving agencies.