Sales Manager

Sales Manager Job Description

Sales Managers Direct Organizations' Sales Teams. They Set Sales Goals, Analyze Data, And Develop Training Programs For Organizations’ Sales Representatives.

Sales Managers Advise Sales Representatives On Ways To Improve Their Sales Performance. In Large Multiproduct Organizations, They Oversee Regional And Local Sales Managers And Their Staffs.

Sales Managers Also Stay In Contact With Dealers And Distributors. They Analyze Sales Statistics That Their Staff Gathers, Both To Determine The Sales Potential And Inventory Requirements Of Products And Stores And To Monitor Customers' Preferences.

Sales Managers Work Closely With Managers From Other Departments. For Example, The Marketing Department Identifies New Customers That The Sales Department Can Target. The Relationship Between These Two Departments Is Critical To Helping An Organization Expand Its Client Base. Because Sales Managers Monitor Customers’ Preferences And Stores’ And Organizations’ Inventory Needs, They Work Closely With Research And Design Departments And Warehousing Departments.


Sales Manager Duties/Functions/Responsibilities

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients, through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff


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