Public Relations Officer

Public Relations Officer Job Description

Public Relations Officers Use A Wide Range Of Media To Build And Sustain Good Relationships Between The Employing Organisation And Its Clients Through Planned Publicity Campaigns And PR Activities.

Public Relations Officers/account Executives Are Responsible For Handling All Aspects Of Planned Publicity Campaigns And PR Activities During Periods Of Crisis.
 


Public Relations Officer Duties/Functions/Responsibilities

  • planning publicity strategies and campaigns
  • writing and producing presentations and press releases
  • dealing with enquiries from the public, the press, and related organisations
  • organising promotional events such as press conferences, open days, exhibitions, tours and visits
  • speaking publicly at interviews, press conferences and presentations
  • providing clients with information about new promotional opportunities and current PR campaigns progress
  • analysing media coverage
  • commissioning or undertaking relevant market research
  • liaising with clients, managerial and journalistic staff about budgets, timescales and objectives
  • designing, writing and/or producing presentations, press releases, articles, leaflets, ‘in-house' journals, reports, publicity brochures, information for web sites and promotional videos.


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