Media Planner

Media Planner Job Description

Media Planners Produce Advertising Campaign Action Plans From Pre-defined Marketing Objectives.

They Work Closely With Agency Accounts Staff, Ensuring That Campaign Ideas, Strategies And Objectives Are Converted Into Tangible Tasks. Contact With Clients And Colleagues Is A Key Feature Of The Job.

Media Planner Duties/Functions/Responsibilities

  • producing financial and media plans and forecasts
  • liaising with clients, consumers and advertising staff
  • producing briefs for media buyers.
  • undertaking relevant research
  • analysing and interpreting data

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