SEO Expert

SEO Expert Job Description

A Search Engine Optimization (SEO) Expert/Specialist’s Main Role Is To Analyze, Review And Implement Changes To Websites So They Are Optimized For Search Engines. This Means Maximizing The Traffic To A Site By Improving Page Rank Within Search Engines.

An SEO Expert/Specialist Will Develop Original Content To Include Keyword Or Phrases That Will Increase Traffic To A Site. They May Also Test And Implement Various Search Engine Marketing Techniques, Web Site Layouts And Advertising For Search Engine Optimization.

SEO Experts/Specialists Work To Increase Websites Visibility On Internet Search Engines. SEO Specialists May Work As Consultants, Helping Various Clients Improve Their Websites, Or In-house For A Company Or Organization.


SEO Expert Duties/Functions/Responsibilities

  • analyzing, reviewing and making changes to websites so they are optimized for search engines;
  • link building
  • Studying competing websites and learning from their SEO efforts.
  • Developing strategy for increasing in-bound traffic
  • Making the site search engine readable by working with meta tags & robots.txt files.
  • Deciding Page titles, headers, sub-headers.
  • Making design changes
  • choosing optimized domian and web page names for the website
  • developing original content to include key phrases and effective headlines to receive increased traffic;
  • keyword research and manipulation;
  • page content optimization;
  • testing various search engine marketing techniques and web designs;
  • liaising with various clients and departments;
  • strategizing ways to improve optimization and explaining the need for changes to an existing site;
  • performance analysis and reporting;


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