Trade Mark Attorney

• researching new trade marks;
• carrying out searches to see if the proposed trade mark is already in use;
• advising on trade mark availability for use or registration;
• advising on design and copyright issues;
• overseeing all procedural details of trade mark registration;
• managing, protecting and enforcing intellectual property rights, including trade marks, patents, copyrights, designs, and the 'get-up' of a product i.e. its look or image;
• negotiating in disputes regarding trade marks;
• taking action on trade mark infringement and passing off;
• drawing up appropriate contractual papers;
• providing back-up to the solicitors and barristers conducting a case if it comes to litigation;
• advising clients on the use and protection of trade marks and the classes of goods or services they need to cover with their registration;
• assisting clients with identifying the nature of their intellectual property;
• advising on the legal aspects of marketing new goods or services and their introduction into the market place;
• composing complex letters to clients, the trade mark registry and other parties;
• monitoring existing and proposed trade marks;
• attending meetings and undertaking conference calls with clients and other contacts overseas;
• dealing with general enquiries on trade mark protection;
• managing a portfolio of brands overseas;
• advising clients about countries in which to seek registration;

At firm partnership level, the work may also involve management and marketing activities.