The advertising sector is notoriously fast-paced and copywriters in this industry need to unfazed by being creative to deadline. There is considerable contact with media planners and buyers and the in-house production department in order to develop advertising campaigns, and in many advertising agencies copywriters form part of the creative team, working almost directly alongside art directors responsible for the visual content of adverts.
Promotion is normally into senior copywriting/creative positions, although career progression may necessitate moving agencies.
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